Brooklyn-based rock powerhouse Lord Sonny the Unifier is back with Keep the Fierce, the electrifying new single from their upcoming album, You Were Born to Save Your Life (due February 2025). Blending post-punk, hard rock, and psychedelic influences, the track delivers raw energy, searing riffs, and a thought-provoking message.
Written from the perspective of a time traveler stepping into the chaos of 2024, Keep the Fierce explores resilience in a rapidly shifting world. With Greg Jiritano’s signature gritty vocals and anthemic melodies, the song channels both urgency and defiance.
Building on the sonic evolution of their 2023 album America’s Newest Hitmaker, Lord Sonny the Unifier expands into psychobilly, Americana, and goth-infused rock, pushing boundaries while staying true to their rebellious spirit.
If this single is any indication, You Were Born to Save Your Life will be a must-hear, guiding listeners through the madness of modern times with unrelenting intensity.
