Detroit’s rising star, 97BabyJay, is back with his latest track, “How Can We Lose.” At just 25 years old, Jay has made a name for himself in both the music and fashion worlds, with his “NBTG (Never Betray The Gang)” clothing brand gaining traction alongside his infectious beats. Hailing from the West Warren/Outer Drive area of Detroit, Jay started making beats at 13 and dropped his first track, “I Can’t Give A Fuck,” at 18 under the name K.O.K.E. After rebranding as 97BabyJay and relocating to Atlanta, his career skyrocketed.
“How Can We Lose” is a powerful blend of rap, hip hop, and pop, showcasing Jay’s ability to mix street-smart lyrics with motivational vibes. The track is more than just music; it’s an anthem for those pushing through adversity. With his unique style and relentless drive, 97BabyJay is an artist on the rise, and “How Can We Lose” is a testament to his growing influence.
