12Milly’s music is as authentic as melodic rap gets. “Upping The Price” showcases an artist with a passion for music and lyrics, as well as an artist with new lines, a genuine sense of storytelling, and a characterful lead voice.
“Upping The Price” is a massive track. Every moment of the stunning production means everything hits hard, from the minimal and forward nature of the first few bars to the dense and explosive energy of the finale. Just being called a simple idea will captivate you with its creative approach. The lyrics are full of character and honesty, the words speak a truth that only the artist can choose to explore and share, the kind that breathes new life into rap and trash. The speed and finesse of the performance are excellent.
If anything, the track is too short, but that’s the nature of the game. It’s better to let them be than to overstay your welcome. The track’s energy is intense and gives off an uplifting, upbeat, motivational mood that lingers long after listening to the vibes it brings. For a genre labeled as anything less than clear or crisp or clean, this unique offering is as beautifully finished as can be, and it works brilliantly in the context of the music.
The track’s hook is on point, with an underlying, easy-going musical vibe that keeps the energy at a slightly hyped level. Lyrically there is a touch of darkness at times, mostly because of the undeniable truth the artist presents his audience with. The lyrics reflect real life, and the return to the hook keeps that uplifting element timeless and powerful. The hook, and indeed the overall atmosphere of the track, pays homage to classic melodic rap/hip hop from the past. Not overusing electronic samples or aiming aimlessly with creative mixing, the music has a subtle touch of organic music. The track is modest, but it hits with energy, and the artist’s lead vocals and flow will bring true melodic hip hop/ rap fans back again and again.